Ceremonia is on a mission to empower a confidence that feels as good as it looks. We’re manifesting modern day rituals, stemming from rich culture, that feed your hair from the roots and beyond, because hair wellness is the key to unlocking the best hair days. We took that strong will and confidence and helped create a redesign that would not only bring Ceremonia to life, but also create a design that can grow with them as the brand and product offering grows. 

A Ceremonia woman is strong and fun, sophisticated but adventurous. To embody these qualities, the identity builds around a vibrant, bold color palette, pulled from the product and patterns used in the labels and packaging. The brand colors are designed to be layered or stand alone. The colors are balanced with a simple, effective logotype and a clean but playful typographic palette — the result is bold, modern simplicity, reflective of the Ceremonia Brand 

CREDIT

Agency: The Stable, Part of Accenture Song

UX Design: Eduardo Egydio

UI Support: Mao Velazquez

Content Strategy: Erin Hampton

SERVICES

Web Design, Art Direction, Strategy

Ceremonia

2023